Diet Coke

Refreshing, great tasting and sugar free, Diet Coke was launched in the US in 1982 and arrived in GB a year later. It’s known for it’s iconic advertising and links with the fashion and beauty industry.(1)

Key Facts

  • 01

    Diet Coke is the 2nd largest brand in Coca-Cola’s GB portfolio. (2)

  • 02

    Diet Coke is six times bigger than Diet Pepsi. (2)

Key Insights

Source: (1) http://www.cocacola.co.uk/coca-cola/our-coca-cola-products/#CokeRed (2) NIELSEN SCAN TRACK MAT & TY, week ending 18.10.17 (3) Kantar World Panel, L52 w/e 10.09.17

Brand Assets

Discover the Diet Coke assets that are available to you, whether it’s brand logos, social content or web banners, we’ve got you covered.

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