The high-octane energy drink can be found on shelves in a variety of flavours and variants including; zero-calorie, 355ml versions and new 553ml re-sealable cans.
In January 2016, Monster Energy began responding to the growing consumer demand for great-tasting, lighter drinks by rolling out new zero-calorie variants across the wholesale and convenience channel.
Most recently the brand introduced MONSTER HYDRO which offers a new proposition to consumers as a non-carbonated energy product. HYDRO is available in three distinct flavours, each with an overwhelmingly refreshing taste profile. Flavours include Tropical Thunder, Mean Green and Manic Melon.
Lewis Hamilton LH44 Monster has generated over £4m in value sales since launch in summer 2017. (1)
Monster Ultra is the single biggest contributor to total energy sector growth. (1)
Monster is the 8th biggest soft drinks brand overall. (1)
Source: (1) Nielsen, Total GB YTD, w/e 4.11.17 (2) Kentar Worldpanel, w/e 5.11.17
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