Relentless is the energy drink that gives you the energy, stamina, focus and drive you need when you need it. Launched in 2006 with the original 'Origin' product, it was the first energy drink in the GB market available in the larger 500ml format. The complete product range is underpinned by a truly distinctive brand with an instantly recognisable visual and verbal language. As well a huge number of loyal followers who respond to Relentless' community-driven marketing approach of providing valuable, culturally-relevant content for its audience.
Gives you the energy, stamina, focus and drive you need, when you need it. (1)
The first 500ml can Energy Drink in GB. (1)
Repositioned as a mid-tier brand. (2)
Source: (1) Kantar Worldpanel, w/e 5.11.17 (2) Nielsen Total GB, Value LC, MAT to w/e 4.11.17
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