In light of the current challenges we have a responsibility to make sure we adapt and put into action steps that will help accelerate recovery.
Coca-Cola Products – Changes to Normal Shelf Life
COVID-19 – Bag In box
In line with our strategy (shown below), we continue to supply products so that our customers can keep their stores stocked during this challenging time. In order to support this strategy, we have extended the shelf life of BIB SKU’s by 60 days through refrigeration. Please be assured that this refrigeration process does not impact the quality of the product, however it is imperative that you use the BIB within the extended shelf life time period. Please note that no special storage requirement is needed.
When you receive the BIBs they will have new labels applied over the existing BBE date. The label will look similar to the following:
COVID-19 – Glass Range
For customers that order directly from CCEP up until the end of September, we will be in a position to guarantee 12 weeks of remaining shelf life on our glass range. Our ambition is to return to normal as soon as possible; the short term changes are driven by the impact of Covid -19 on our own supply chain.
If you usually see a representative from CCEP then our field sales reps will be returning to visiting your outlet to help you grow your soft drink sales. They will be supplied with relevant PPE to protect you and them.
Keep your customers informed with our tools and resources…
Don’t forget, in our Tools & Resources section you can download graphics for your social media feeds, get video content for your digital screens, find guidance on how to serve the perfect Coca-Cola, download brand icons to use in your menus and request printed point of sale kits to use in your outlet. Click below to see what’s available.