The high-octane energy drink hits shelves in a variety of flavours and variants, including zero-calorie and 355ml versions, as well as a new 553ml re-sealable can. Monster Energy is responding to the growing consumer demand for great tasting, lighter drinks, with the roll out of a new zero calorie variant in January 2016 across the wholesale and convenience channel. Most recently the brand introduced MONSTER HYDRO offering a new proposition to consumers as a non-carbonated energy product. HYDRO is available in three distinct flavours, each with an overwhelmingly refreshing taste profile: Tropical Thunder, Mean Green and Manic Melon.
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